ABOUT REDA

The Legacy of Italian Merino Wool
Founded in 1865 in Biella, Italy, Reda is one of the most prestigious wool mills in the world, with more than 150 years of heritage in transforming the finest Merino fibers into luxury suiting fabrics. Unlike many mills, Reda follows a vertically integrated model, managing its own farms in New Zealand for Merino wool and completing every stage of spinning, weaving, and finishing in Italy. This ensures not only exceptional consistency but also sustainable practices, making Reda a global benchmark for refined tailoring garments.

The collection presented here is crafted from 100% premium wool, woven at 270gsm with a slight widthwise stretch to enhance comfort and freedom of movement. This weight strikes a balance between durability and year-round wearability, offering a natural drape and breathability ideal for bespoke suits. Adding to its refinement is the classic stripe pattern, a symbol of timeless elegance in tailoring. The vertical stripes create elongation and structure, making the fabric especially suited for business suits, boardroom attire, and statement pieces where authority and sophistication must be conveyed with subtle power.

What sets Reda apart from other mills is its absolute control over quality from farm to fabric, paired with a deep commitment to innovation and sustainability. While competitors may focus on heritage or innovation separately, Reda uniquely blends both, delivering fabrics that are not only luxurious to the touch but also designed for the demands of modern tailoring. With the added sophistication of its stripe designs, the collection embodies Reda’s philosophy: merging tradition, innovation, and style into every detail making it a preferred choice for discerning clients seeking authenticity, comfort, and timeless sophistication in their bespoke wardrobe.

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